Everything here comes out of an audit we actually ran. The numbers are dated, the method is published, and the prompts are listed so you can re-run them yourself.
46%
of answers about its own category named the average B2B SaaS brand. September 2026, 30 companies.
5 of 30
were never named and never cited, in any of the ten answers about the category they sell into.
11%
of Perplexity’s citations pointed at vendors’ own sites. Its single most-cited source was Reddit.
Publish extractable answers, describe your company identically everywhere, and earn third-party mentions. In our audit of 30 B2B SaaS companies the average brand appeared in 46% of AI answers about its own category.
46% vs 11%
ChatGPT vs Perplexity citations that point at the vendor’s own site.
SEO optimizes for ranking in a list of links; GEO optimizes for being cited inside a generated answer. Most B2B SaaS teams need both, but the tactics differ — and in our 30-company audit the average brand appeared in 46% of AI answers about its own category.
46%
of AI answers about its own category named the average brand.
Want your own numbers instead of ours?
Forty of your buyers’ questions, three engines, who got named. About 15 minutes.